The Soloflex Story
Soloflex revolutioned the home fitness industry with the introduction of the Soloflex Muscle Machine in 1978.
Read more about Soloflex’s values, history, and plans for the future.
Author Archive
The Classic Soloflex Is Back!
We will be offering the original Soloflex next month with the launch of our new website. We have been energized by all of your comments. We know we can bring the classic Soloflex to a new generation of users. Perhaps with a greater emphasis on the free weight options. I think that producing a few commercials in the same style as the hybrid videos, would be a huge success. There really is no better, safer alternative to barbell exercises than the original Soloflex. We are launching a few ads on cable for our WBV platform and the Lift, but also look forward to relaunching what is the best and most versatile home gym ever created. Thank you for all the support and encouragement!
Introducing the Soloflex Lift
Check out Jerome. http://gallery.me.com/phoenixfilmz/100497
Check out Jen. http://gallery.me.com/phoenixfilmz#100485
These commercials are still in progress. We plan on adding text at the beginning and end with a brief description of the machine and the name. I was just so anxious to share them that I couldn’t wait ;-)
Thank you so much for all the input about the name! We got over 50 comments on that post and SOLOFLEX LIFT won hands down.
We are very, very close to launching this machine but we want it to be just right. We’re working diligently with our fabricators and suppliers to make sure that when you receive it, it’s perfect! It should be available on our new website, which is scheduled to be launched at the beginning of August.
Let us know what you’re thinking. Your input is extremely valuable to us.
All the best,
Molly
Special thanks to Gerding Edlen Development for allowing us to film at the beautiful Cyan apartment building, downtown Portland, Or.
Why Would Anyone Buy A Bowflex?
We have been in business since 1978. In that time we have never had a major safety issue with our machines…sure an occasional stubbed toe. A tripping hazard, maybe? Major and repeated recalls, never!
For the last 30 years there have only been 2 major players in the home weight lifting industry, Soloflex and Bowflex. They couldn’t be more different. The Bowflex record speaks for itself. When I got the idea to write this post, I googled the term, ‘Bowflex recalls’, and holy crap, there were pages of information! I literally saw dozens of articles on their recalls, injury hotlines, and attorneys soliciting business from injured Bowflex owners. In 2004 alone, there were 800,000 Bowflex machines recalled. It’s amazing to me that with all this damaging information about how poorly constructed and dangerous they are, people still buy them! Unbelievable.
We have never considered Bowflex to be anywhere near the same quality as a Soloflex. We feel sorry for people who have gotten duped into buying one, only to realize how cheaply made they are, BUT cheap they are not! The Bowflex costs nearly $3000 bucks! The Bowflex is made in China, I’m guessing that’s a seriously healthy mark up.
The bigger point folks, is that a Bowflex is not real weight lifting equipment! Soloflex products are made from 100% steel, always made in the USA and have a awesome reputation for being durable and ageless in design. There are 25 year old Soloflex’s bought and sold on Ebay, that speaks volumes about the quality! I think it’s a safe bet that all Bowflex machines will be in a landfill 25 years from now.
At Soloflex we get regular calls from disgruntled Bowflex customers. The problem they have is this, Bowflex likes to come up with a new fancy design every few years. The problem is that they discontinue making the parts for retired models. In some cases, if you own a Bowflex that’s only a few years old, there’s no way to buy replacement parts if something breaks. Soloflex on the other hand, is still in the business of providing excellent customer service to people who bought their Soloflex machines in 1978. We still sell all the parts for the Soloflex and every other machine we’ve ever made. We don’t believe in planned obsolescence.
All good (and bad) things must come to an end eventually. Speaking of the end, I’ve noticed that Nautilus stock is plummeting month after month. I think Bowflex’s time is just about up. Maybe they need one more recall to finally call it quits. It shouldn’t take long.
And that’s how I see it, how about you?
New Soloflex Models Chosen for CrossFit Games 2009
We had a video shoot with Jen and Jerome this last Friday for the new Soloflex machine. The footage looks awesome! They’re off the Aromas, CA next weekend for the CrossFit Games, the only 2 qualifiers from Oregon.
Link to Video of Jen and Jerome training http://gallery.me.com/phoenixfilmz#100481
Redefining the ‘Playground Legend’
I randomly ran across this video and wanted to share it. This guy’s unbelievable!
Food for Thought…
Exercise and Eat Right!
AND don’t forget to go see ‘Food, Inc’! Filmmaker Robert Kenner, along with producers Michael Pollan and Eric Schlosser go big time. The movie opens in LA and NYC June 12th!
The New Soloflex Machine Needs a Name!
Here it is! This is the first shot of the machine. We wanted to create a machine for free body weight exercises and squats. Not to mention every barbell exercise you can think of. It’s perfect for traditional weight lifting, CrossFit fanatics, P90X or anyone else looking for a great workout rooted in gymnastic and Olympic style training. It’s also perfect for the beginner. The intensity you bring, is up to you. Everything comes back around. This is where it all started, tried and true.
We thought it was time offer a machine that allows you to safely and comfortably do the most essential exercises from your home. It’s simple, built tough and incredibly functional. We hope you’ll love it.
We are currently working on a new website which should be launched by the end of July. This new machine should be ready to purchase by then.
Melissa’s Morning Workout
Thank you Melissa, Karl Lind, Nate DiNiro and Clayton Root for helping make such a kick ass ad.
More thanks to Damin Tarlow at Gerding Edlen Development for allowing us to shoot in the beautiful & sustainable Ardea Apartment Building in Portland.
As you can see to the right, we’ve also added Melissa to our YouTube playlist. Stayed tuned for more…
The Classic Soloflex Is Back!
We will be offering the original Soloflex next month with the launch of our new website. We have been energized by all of your comments. We know we can bring the classic Soloflex to a new generation of users. Perhaps with a greater emphasis on the free weight options. I think that producing a few commercials in the same style as the hybrid videos, would be a huge success. There really is no better, safer alternative to barbell exercises than the original Soloflex. We are launching a few ads on cable for our WBV platform and the Lift, but also look forward to relaunching what is the best and most versatile home gym ever created. Thank you for all the support and encouragement!
Introducing the Soloflex Lift
Check out Jerome. http://gallery.me.com/phoenixfilmz/100497
Check out Jen. http://gallery.me.com/phoenixfilmz#100485
These commercials are still in progress. We plan on adding text at the beginning and end with a brief description of the machine and the name. I was just so anxious to share them that I couldn’t wait ;-)
Thank you so much for all the input about the name! We got over 50 comments on that post and SOLOFLEX LIFT won hands down.
We are very, very close to launching this machine but we want it to be just right. We’re working diligently with our fabricators and suppliers to make sure that when you receive it, it’s perfect! It should be available on our new website, which is scheduled to be launched at the beginning of August.
Let us know what you’re thinking. Your input is extremely valuable to us.
All the best,
Molly
Special thanks to Gerding Edlen Development for allowing us to film at the beautiful Cyan apartment building, downtown Portland, Or.
Why Would Anyone Buy A Bowflex?
We have been in business since 1978. In that time we have never had a major safety issue with our machines…sure an occasional stubbed toe. A tripping hazard, maybe? Major and repeated recalls, never!
For the last 30 years there have only been 2 major players in the home weight lifting industry, Soloflex and Bowflex. They couldn’t be more different. The Bowflex record speaks for itself. When I got the idea to write this post, I googled the term, ‘Bowflex recalls’, and holy crap, there were pages of information! I literally saw dozens of articles on their recalls, injury hotlines, and attorneys soliciting business from injured Bowflex owners. In 2004 alone, there were 800,000 Bowflex machines recalled. It’s amazing to me that with all this damaging information about how poorly constructed and dangerous they are, people still buy them! Unbelievable.
We have never considered Bowflex to be anywhere near the same quality as a Soloflex. We feel sorry for people who have gotten duped into buying one, only to realize how cheaply made they are, BUT cheap they are not! The Bowflex costs nearly $3000 bucks! The Bowflex is made in China, I’m guessing that’s a seriously healthy mark up.
The bigger point folks, is that a Bowflex is not real weight lifting equipment! Soloflex products are made from 100% steel, always made in the USA and have a awesome reputation for being durable and ageless in design. There are 25 year old Soloflex’s bought and sold on Ebay, that speaks volumes about the quality! I think it’s a safe bet that all Bowflex machines will be in a landfill 25 years from now.
At Soloflex we get regular calls from disgruntled Bowflex customers. The problem they have is this, Bowflex likes to come up with a new fancy design every few years. The problem is that they discontinue making the parts for retired models. In some cases, if you own a Bowflex that’s only a few years old, there’s no way to buy replacement parts if something breaks. Soloflex on the other hand, is still in the business of providing excellent customer service to people who bought their Soloflex machines in 1978. We still sell all the parts for the Soloflex and every other machine we’ve ever made. We don’t believe in planned obsolescence.
All good (and bad) things must come to an end eventually. Speaking of the end, I’ve noticed that Nautilus stock is plummeting month after month. I think Bowflex’s time is just about up. Maybe they need one more recall to finally call it quits. It shouldn’t take long.
And that’s how I see it, how about you?
New Soloflex Models Chosen for CrossFit Games 2009
We had a video shoot with Jen and Jerome this last Friday for the new Soloflex machine. The footage looks awesome! They’re off the Aromas, CA next weekend for the CrossFit Games, the only 2 qualifiers from Oregon.
Link to Video of Jen and Jerome training http://gallery.me.com/phoenixfilmz#100481
Redefining the ‘Playground Legend’
I randomly ran across this video and wanted to share it. This guy’s unbelievable!
Food for Thought…
Exercise and Eat Right!
AND don’t forget to go see ‘Food, Inc’! Filmmaker Robert Kenner, along with producers Michael Pollan and Eric Schlosser go big time. The movie opens in LA and NYC June 12th!
The New Soloflex Machine Needs a Name!
Here it is! This is the first shot of the machine. We wanted to create a machine for free body weight exercises and squats. Not to mention every barbell exercise you can think of. It’s perfect for traditional weight lifting, CrossFit fanatics, P90X or anyone else looking for a great workout rooted in gymnastic and Olympic style training. It’s also perfect for the beginner. The intensity you bring, is up to you. Everything comes back around. This is where it all started, tried and true.
We thought it was time offer a machine that allows you to safely and comfortably do the most essential exercises from your home. It’s simple, built tough and incredibly functional. We hope you’ll love it.
We are currently working on a new website which should be launched by the end of July. This new machine should be ready to purchase by then.
Melissa’s Morning Workout
Thank you Melissa, Karl Lind, Nate DiNiro and Clayton Root for helping make such a kick ass ad.
More thanks to Damin Tarlow at Gerding Edlen Development for allowing us to shoot in the beautiful & sustainable Ardea Apartment Building in Portland.
As you can see to the right, we’ve also added Melissa to our YouTube playlist. Stayed tuned for more…