It’s obviously hard to break from the crowd if you’re stuck in the middle of it. Seeking that uncharted path is where it’s at. Soloflex was the first company to broadly use 800 numbers in advertising. We were the first company to use infomercials. Both of these things were available to advertisers long before I tried them. Why ad agencies weren’t using them still baffles me. We did our own advertising, in-house. Not knowing what we couldn’t do, we just did it.
Social media on the web is today’s new marketing opportunity. Complicated to implement, yes, but it offers something no other prior form of advertising has allowed; a giant focus group from which to learn. It is the customer after all who buys your stuff. Learning where they’re coming from certainly seems worth the effort.
So, here Soloflex is on a new journey. The last thirty years has taught some lessons, like don’t get complacent & don’t presume to know what customers are really thinking. This should be interesting.
December 17, 2008 at 12:21 am
Welcome to the social mediasphere! I look forward to seeing your progress!
December 17, 2008 at 3:40 pm
Thanks Jim. Old dogs need to learn new tricks. JW
December 20, 2008 at 3:56 pm
Great meeting you and the family at Beerandblog last night! I’m glad you are jumping into social media. I think its a much stronger way to make real connections with real fans. Have you read “Tribes” by Seth Godin? It’s full of great info on using social media to grow your business.
December 22, 2008 at 10:56 pm
Nice meeting you too Sean. Loved the resume of Leonardo on your site. I’ll get the book and make Marilyn read it. Just kidding. Thanks for the tip.