Here is a letter we received from one of our wonderful long time customers. We wanted to share his thoughts with you. Thank you again Bill for taking the time with write us. It truly means a lot.
I wanted to take the time to write you and thank you for your great products, your great support, and for your prior professional sponsorship.
I bought my first Soloflex in 1987 and my Rockit in the first year it was released, and have used them religiously for many years. It has helped me compete in multiple competitions, including: Martial Arts, Boxing, the “Survival of the Fittest”, Motorcycle Racing, Ski Racing as well throughout my Search and Rescue volunteer work.
Soloflex sponsored me when I first started skiing professionally, back in 2000. Since then, and thanks to the fine Soloflex products I was able to win the “Professional World Cup” series in 2001, 2002 and 2004, and the Mountain Dew racing series in 2001, 2002, 2003 and 2004, and retire from professional competition as “World Champion”.
Now, after a serious knee injury sustained while skiing two seasons ago, I am rehabilitating my knee with the Soloflex Muscle Machine and the Rockit. I have progressed beyond the sports-rehab centers to performing rehab in my home gym and have seen fantastic results, which I attribute to your great products.
I want to thank Soloflex for being a huge part of my training, and for backing me during my rise to become champion, and upon my relocation to Portland, Oregon in the next year or so, I hope to thank you in person at your Oregon facility.
Bill From Colorado
Body by Soloflex Workout Fitness Junkies
Thirty years! That’s how long Soloflex has been making beautiful bodies. We have been hearing testimonials and receiving photos of Soloflex users for almost as long.
“I will be turning 50 in February (2009), and I’m still using the same Soloflex that I bought in 1981, when I was 22. I’ve updated the weight straps and added the butterfly and leg extension over the years, but the machine itself is still the same and it’s still going strong. One of the best products I’ve ever owned. Soloflex No. 21133″
— Kean on January 27th, 2009
In the beginning we wanted to bring the “gym” to everyone, for a price and size that fit in the corner of your home with quality unsurpassed. With the original Soloflex, we did just that, and continue to do so today.
Since Soloflex first began making fitness equipment thirty years ago, we have added a number of products to compliment and inspire your workouts. The Rockit, The Swimmer, Adjustable Hand Weights, and now the Whole Body Vibration Platform (WBV). All of these products were created with the same goal as the original Soloflex – get healthy, stay healthy.
All of our products build muscle, increase serotonin, relieve stress, and will help you leave a healthier life. The Soloflex WBV is also offering these opportunities to people who are recovering from injuries, suffer from physical limitations, and obesity. WBV stimulates the body’s stretch reflex and causes muscle contractions, forcing them to work even if you can not. The WBV works to enhance the workouts that you already have in place. This way, even the most physically fit can see the results of vibration training, and in just 1/3 of the time spent doing traditional weight training and stretching.
We here at Soloflex want to continue to hear from you and share your experiences with others. We can all inspire and help each other through conversation. Discuss workouts routines, motivations, experiences, or any thing you want to talk about. Everyone needs a little help now and then and together we can do just that. Do you have weight lifting questions, want to know some of the dos and don’ts in working out, Soloflex equipment questions, or wonder how to get to the next level of fitness? So many questions let’s get them out there. Send photos, drawings, what ever you want to share about yourself or Soloflex products and their effects on your life. Let’s Talk!
Any of the Soloflex products available for sale can be purchased at www.soloflex.com. You can speak to a trained sales representative by calling 1-800-547-8802, or contact us via email. If you would like more information about WBV, please visit The Soloflex website.
A couple of very important dates were not mentioned in Part I of the Soloflex history. Let’s begin there.
The Super Bowl ads began running in 1985 and were run again in 1987 and 1995. These were the most expensive forms of advertising for any business and absolutely the most expensive advertising Soloflex had ever done. These ads on the Super Bowls were huge for Soloflex. Just like any company would dream of, these launched the Soloflex world into more homes than any other type of advertising could do. One of the ads was just mentioned in US Today’s “Sexy” Super Bowl ads. These were fantastic ads. Soloflex has been a leader in putting sexy in advertising and that is one aspect about the company that will never change. Soloflex took the body beautiful exposed out of the motorcycle world and put it in over 10 million house holds.
By late 1991 Soloflex was running two shifts just to keep up with the demand. Their advertising agency, 53rd Street Advertising, was putting out some of the most popular ads of the day. Sexy, Sexy, Sexy. These ads were in major magazines, television and newspapers. By the end of the 90′s television was soon to end however. Ad costs along with DVR and TIVO just made the television ads not a good investment any longer.
Two buildings were added in the late 80′s and early 90′s. Production demanded it. A total of 125,000 square feet was now available for ordering, making and shipping all Soloflex products.
A peak of 400 employees were running Soloflex by the mid early to mid 90′s. Selling the number one home weight lifting equipment took a lot of people.
Soloflex introduced the Rockit in 1993. This lower body exercise machine has been Soloflex’s 2nd best seller. It is the perfect equipment for legs. All of the strain put on the back when doing lower body exercises is eliminated. Over half a million have been sold to date.
The rubber coated hand weights plates were introduced in 1995. These are very special and unique in that they have a rubber coating around the iron plate to help with the clanking of noisy plates as well as adding some protection if dropped on a foot. Their sales have been climbing ever since.
The Armchair Quarterback was introduced in 1985 but I forgot to mention that in Part I. Sorry. The Armchair was made famous by Gold Medalist, Mitch Gaylord. It was a full body exercise machine. The use of your own body weight was how this machine worked. That is very hard for the average person. The Armchair Quarterback is no longer in production for that very reason. A very well made machine just too hard for all of us.
In 1994 Soloflex was forced to into battle with NordicTrack. A lawsuit was filed. NordicTrack was in violation of copy right infringement and trademark. This was settled between the two companies and an undisclosed amount was paid to Soloflex by NordicTrack. Both companies said the settlement was fair.
In 1999 a second lawsuit was filed against Direct Food, Inc. or Nautilus, Inc. This is the company that manufactures Bowflex and Nautilus Fitness equipment. The suit was also won by Soloflex. The same reason for the lawsuit, copyright and trademark infringement. Nautilus tried to copy the Soloflex way too closely. When you make the best home weight lifting equipment you are bound to be copied. Others want to be like you, the best.
Soloflex is still a family owned business. Marilyn and Jerry Wilson are still involved in the company along with their daughter Connie.
P.S. The picture at the top of the story will is from a book Mr. Wilson wrote. It covers Soloflex from day one to now.