Soloflex was established in 1978. Soloflex is a brand synonymous with quality, originality, beauty and fitness. Soloflex pioneered infomercial advertising on cable TV, forever etching the brand name into Americans minds. A survey done in 1992 indicated a brand recognition of 92%, the same as Bill Clinton’s that year. Alone, Soloflex created the home fitness industry and most of the direct-response marketing strategies still used today. Soloflex has always been family owned. Our products are built to last a lifetime, all made in America. Over one and a half million Soloflex exercise devices have been sold. Total sales to date are approximately $1 Billion. We have never had a recall.
Soloflex equipment has always met the demands of serious bodybuilders. Many home gyms on the market today have a poor reputation, lacking quality and durability. We never understood the wisdom of lifting heavy weights with flimsy equipment. The whole point of a weightlifting machine is safety.
The original Soloflex home gym.
The Soloflex machine has broad appeal because it makes weightlifting safe to do at home, alone. Not spotter is required while using the Soloflex. The Soloflex machine is weight plate adaptable for those who want to safely add free weights to the resistance straps. The machine allows proper form and range of motion on all exercises. The free floating barbell arm recreates the natural movement free weights offer which is important for proper form and balance. The Soloflex machine has been endorsed by Arnold Schwarzenegger, Frank Zane (3 time Mr. Olympia), Nordine Zouareg (Mr. Universe), Gale Sayers (NFL running back), and Mitch Gaylord (Olympic gold medalist). The Soloflex Muscle Machine is priced from $1250 to $1550 + freight.
The Soloflex WBV Platform.
Our Whole Body Vibration Platform, unlike the others, was designed to exercise on. We have been in production with the WBV platform for approximately 6 years. We have sold over 75,000. One only need stand on the platform for short periods a few times a week to see improvements. After research at SUNY with funds provided by NIH, NASA and the U.S. Army, WBV has demonstrated its effectiveness for the treatment of osteoporosis, an alternative to drugs like Fosamax, (a $5 billion/yr market). WBV works as advertised. Ours is affordably priced for home use at $445 + freight.
January 13, 2011 at 10:59 am
Please bring back the Compound Barbell!! Pretty Please! ;-)
January 18, 2011 at 10:42 am
Unfortunately, it is very very expensive to produce and it cost just did not allow for many sales. It is a fantastic product and we really wish it was in production too. Thank you for your comment.
February 1, 2011 at 4:25 pm
Whay happend to the rockit? Please advise
February 2, 2011 at 12:07 pm
The Rockit is a fantastic machine. We are considering bringing it back to Soloflex. The used market is what happened. We have to be honest with people when they ask us if a used piece of Soloflex equipment is just as good as new. The answer is always yes. Even though it may be scratched or missing some small parts it is so well built it just lasts and lasts. We are getting more and more requests for new Rockits so the owners are giving it some thought. Keep checking us out and hopefully you will see it available again someday.
May 16, 2011 at 7:23 pm
You could have just as rightfully titled this article, “Value: Soloflex Information”. Soloflex products are first and foremost, “Quality”. Everything I have seen from your company has been of the utmost quality standards. They are very well made and built to last.
The next thing that comes to mind is “Results”. The Soloflex machines will deliver results… period. The machine is designed to give an effective workout, in proper form.
“Safety” really should be first or second on the list, but it is so firmly built into the machine, it is almost subtle. Every exercise that can be done on a Soloflex machine has safety automatically built into the routine. Every exercise is done in it’s proper form, with a built in ‘spotter’. Few other machines allow you to work your muscles to failure without having a spotter present.
“Value” is something that is also built into every Soloflex product. There may be some machines out there that are cheaper, but they are not a better value. Most of these will not stand up to any ‘real’ workouts. Not for long anyway. Many other machines out there are much more expensive… but this does not mean that they are better. Much of the price tag is hype and paying for their advertising.
Much of the “Value” of Soloflex is in their price. The Soloflex Muscle Machine is a very good value, considering how well it is built and how many exercises you can do on it. The Soloflex WBV board is one of the most affordable ones on the market. It is also the only one I have seen that is big enough to do something other than stand in place. You can do exercises and Yoga on it. That adds to it’s value for sure.
The true “Value” of Soloflex is, you’re getting the Quality, the Results, and the Safety… on equipment that looks beautiful and inviting. All of this, at an affordable price. What better example of “Value” could you find?
January 21, 2012 at 5:42 pm
I have a compound barbell I purchased in 2007. I absolutely love it. As time goes on, are there any steps I should take as to maintenance of the rotating handles and their fit on the bar?
January 25, 2012 at 3:33 pm
Hi Michael,
They really should never require any additional care but if they were to ever need any at all it would be at the point where the bearings are located. This is inside the handle and the main section of body. There is a bolt in that location, we call the saddle. Below there is the only location that may ever require any oiling at all. The needle bearings. This again should not ever need your help unless left outside in the elements. Oil will be the only thing you may ever need for your compound barbell. Just enjoy.
February 25, 2012 at 4:01 pm
Thanks Connie! Any chance Soloflex will be offering the free weight organizer rack again? I’ve added a few 10 and 5 pounds plates to my routine, but have no way to organize them when they are off the barbell.