We will be offering the original Soloflex next month with the launch of our new website. We have been energized by all of your comments. We know we can bring the classic Soloflex to a new generation of users. Perhaps with a greater emphasis on the free weight options. I think that producing a few commercials in the same style as the hybrid videos, would be a huge success. There really is no better, safer alternative to barbell exercises than the original Soloflex. We are launching a few ads on cable for our WBV platform and the Lift, but also look forward to relaunching what is the best and most versatile home gym ever created. Thank you for all the support and encouragement!
We had a video shoot with Jen and Jerome this last Friday for the new Soloflex machine. The footage looks awesome! They’re off the Aromas, CA next weekend for the CrossFit Games, the only 2 qualifiers from Oregon.
Link to Video of Jen and Jerome training http://gallery.me.com/phoenixfilmz#100481
After more than 10 years we’re back at it. We’ve come up with a simplified whole body workout machine that’s more functional and easier to use than any machine on the market! Which means it’s easier to get that beautiful, healthy body you’ve always wanted. This machine focuses on the most important weight lifting techniques… free body exercises and squats. It looks basic because it is! This is the piece of equipment you need to get into the best shape of your life – in the least amount of time. Soloflex understands you’re busy and we know after 30 years in the fitness business how to get you toned and feeling great with the fewest amount of exercises in the least amount of time.
With this history in mind, we are proud to introduce the Soloflex Functional Gym. This machine focuses on the best weight lifting exercises ever invented…the squat and the pull up. Just those 2 exercises alone work every muscle in your body, but that’s just the beginning because there’s an almost unlimited number of exercises you can do with this machine. The barbell is tried and true, a classic weight lifting standard because of it’s versatility! Designed to blend into your living room, with this elegant machine you can get a full body workout efficiently, and safely, right at home. You have the pull up bar with a variety of hand grips, squats and limitless barbell exercises too.
There aren’t any pulleys, cables, flexy bars or extensions on this machine because it’s built for real functional training. Designed to be rigid enough for a 250 lb man do do his pull ups without any flex in the machine. The barbell is thick steel tubing for heavy duty squats that you can do in the convenience of your own home. Soloflex has always considered safety the first priority so we fully intend to have a durable and dependable safety strap so you don’t need a spotter. We have several good ideas for how to incorporate a safety strap for your heavy squats and bench presses and are still developing and testing ideas. Let us know if you have any.
This home gym is not going to cost you a small fortune either, unlike our competition, we want to offer the functional gym with barbell and starter weight plates for as little investment as possible! Hopefully less than half of what most home gyms cost today!
This machine is the height and width of your standard door frame (3′ wide x 6’8” tall) and the depth of a typical book shelf or cabinet (18” deep). Constructed out of tough steel, because that’s how we’ve always done it! It’s a sturdy, high quality machine made right here in the US, because that’s how we’ve always done it!
This is the real deal. This machine is for the serious lifter, perfect for doing your CrossFit exercises at home or P90x. It’s also perfect for the novice lifter too. There are numerous ways to modify a pull up, and did we mention that pull ups are the best upper body exercise you can do, and easy to modify! Use just the barbell if you are starting out, you don’t need to add any weight. If you’ve been lifting for years, go ahead, load it up! It’s sturdy enough to use with TRX Straps, resistance bands, rings and a barbell that’s fits standard plates …you name it. You can use all kinds of accessories with this gym.
The Soloflex Functional Gym is easy to assemble unlike those other home gyms that have 16,000 parts ( ok, that’s a slight exaggeration ;) The original Soloflex machine had 3 main pieces. It’s our belief that if a machine is well designed, it’s simple!
We would love to get your feedback as we go. We just built the first macine this week and we love it! Stayed tuned for more photos and updates.
Two WBV platforms are now Canadian government approved as Class II Medical Devices. This means they can be prescribed by physicians, like drugs. No WBV platforms are approved yet in the U.S., a tremendously expensive proposition. The first device approved was the Juvent. www.juvent.com It operates at less than .3 g’s, barely perceptible to the touch. World standards exist for allowable workplace exposure to whole body vibration. High g-load amplitudes are not need to trigger the physiologic conditioning responses. We engineered the Soloflex WBV Platform to fit within these Allowable Exposure to Whole Body Vibration standards; for the safety of our customers, because I didn’t want to go into court someday and explain why we ignored them and lastly, because a terrific pounding simply has no advantage. I’ve not heard of any injuries caused by the commercial WBV platforms that operate well above these allowable limits. I hope I never do. It will restrict the entire industry.
It’s obviously hard to break from the crowd if you’re stuck in the middle of it. Seeking that uncharted path is where it’s at. Soloflex was the first company to broadly use 800 numbers in advertising. We were the first company to use infomercials. Both of these things were available to advertisers long before I tried them. Why ad agencies weren’t using them still baffles me. We did our own advertising, in-house. Not knowing what we couldn’t do, we just did it.
Social media on the web is today’s new marketing opportunity. Complicated to implement, yes, but it offers something no other prior form of advertising has allowed; a giant focus group from which to learn. It is the customer after all who buys your stuff. Learning where they’re coming from certainly seems worth the effort.
So, here Soloflex is on a new journey. The last thirty years has taught some lessons, like don’t get complacent & don’t presume to know what customers are really thinking. This should be interesting.
