On January 20th, 2011 Slate’s Justin Peters wrote about “How the Soloflex Changed America”.
He hit the nail on the head. Soloflex brought the world the infomercial and did it in a much less in your face kind of way. Soloflex understood the body we are all looking for and presented the body for all of us to stare at. These ads and approach were the building blocks for all other home weight lifting companies.
Please read this great article here and relive the beginning again along with Mr. Jerry Wilson’s crazy ride to success.
Here is a letter we received from one of our wonderful long time customers. We wanted to share his thoughts with you. Thank you again Bill for taking the time with write us. It truly means a lot.
I wanted to take the time to write you and thank you for your great products, your great support, and for your prior professional sponsorship.
I bought my first Soloflex in 1987 and my Rockit in the first year it was released, and have used them religiously for many years. It has helped me compete in multiple competitions, including: Martial Arts, Boxing, the “Survival of the Fittest”, Motorcycle Racing, Ski Racing as well throughout my Search and Rescue volunteer work.
Soloflex sponsored me when I first started skiing professionally, back in 2000. Since then, and thanks to the fine Soloflex products I was able to win the “Professional World Cup” series in 2001, 2002 and 2004, and the Mountain Dew racing series in 2001, 2002, 2003 and 2004, and retire from professional competition as “World Champion”.
Now, after a serious knee injury sustained while skiing two seasons ago, I am rehabilitating my knee with the Soloflex Muscle Machine and the Rockit. I have progressed beyond the sports-rehab centers to performing rehab in my home gym and have seen fantastic results, which I attribute to your great products.
I want to thank Soloflex for being a huge part of my training, and for backing me during my rise to become champion, and upon my relocation to Portland, Oregon in the next year or so, I hope to thank you in person at your Oregon facility.
Bill From Colorado
We have received the funnest email from a long time customer recently and I feel like sharing it with you. He is a delight to talk to and has also sent us some great photos, that his wife took, that I would also like to share. He looks great for any age.
Here are the emails……
You have any promotional use, quite aside from mere and exceedingly mild curiosity, in a pix of a naked-to-the-waist, firm and muscled (but not a body builder) 76-year-old male who credits 20 years of Soloflex usage three times a week for his appearance and, at last report, good health? That is I (me). If not, NO NEED TO REPLY. If yes, I will require my wife’s technological skills to take the pix on her irritating I-phone and transmit it on this infernal computer, so there would be some delay. I am David N. Mitchell, and I live in Santa Fe, N.M., and am very old. The question arose in my increasingly demented mind when I took off my t-shirt upon arising this morning, looked in the bathroom mirror and said to my 5-foot-9, 156-pound self, “self, that’s pretty good for a codger.” I then began my (your) machine workout, which took 90 minutes and still needs three sets of tricep effort to be complete.
all of which is far more than anybody making a living at Soloflex should have to read. So don’t, Oops, too late. Sorry. As the cliche has it, have a good day. I (we) must go to a neighborhood party this evening, a fate not to be wished, at least by me, and which precludes a nice day.
Courtesy of my amused but tolerant and skilled spouse, here are a couple of photos, taken today, Monday, of me at age 76. Looking at these, I realize that I am not remotely as lovely as I thought I was, and I will not be emotionally damaged if you and your fellow employees of Soloflex have a good laugh before destroying them and sending me a nice, thoughtful, courteous, well-meaning but in-the-end untrue thank- you note. I fear the dog, who was at my feet during this absurd posturing, did not show up in full fur, but he still looked a lot better than I do.
I noted to him in my email that we were most interested in his photos and so glad I did. I want to publicly thank Mr. Mitchell for taking the time to use the Soloflex and to share it with us. He is proof that if you use it you will not loose it. Exercising is the best medicine we can offer ourselves. Keep up the great work and enjoy your many years to come. Thank you wife too for her amazing photography skills.
By now you probably know that strength training is one of the most important things you need to do for yourself. It is the one thing that will help you through everything you do in your life…for your entire life. The changes we make to our bodies now, will reflect in our overall health later in life.
Strength training(www.mayoclinic.com/health/strength-training/) is achieved many different ways; none being more important than muscle strengthening. Your muscles must be worked for you to see results. Use it or loose it has never rang more true. With the Soloflex Whole Body Vibration (WBV), you’ll be able to implement the next step to your exercise routine that will effectively change the way you workout.
Strength training is not isolated to any one type of muscle building;(www.postbulletin.com/newsmanager/templates/localnews-story/) from climbing stairs, to lifting weights and stretching. These are all parts of a training program. Your program should include opening with a light stretch for flexibility and mobility, and then lead into lifting weights or resistance training to build muscle and endurance. Finishing up with a cardio routine, as this will get your heart rate elevated, making your heart healtheir while buring calories at the same time.
A good workout program will be done 5 days a week, with traditional training taking up to 1-2 hours per day. This is a lot of time! There is an answer to this problem; the Soloflex Whole Body Vibration (WBV) (www.wbv.net.au/documents/wbv.pdf/)
When you add WBV to your routine you can cut your workout time down to only 10-15 minutes per day and do all of the important exercises on your routine. Nothing needs to be missed. WBV will add benefits to any exercise; stretching, weight lifting, or resistance training, or cardio. Vibration technology forces the muscles to react by contracting and relaxing involuntarily; causing an enormous increase in blood flow to muscles, tendons, ligaments, and tissues.
NASA and the Russian Space Program(www.vibrationz-thelawofattraction.blogspot.com/) started using WBV years ago to help pilots muscles from atrophying while in space. Soon after, trainers and doctors began to see the great benefits WBV could offer professional athletes(www.thefreelibrary.com/whole-body-vibration-helps-athletes/). Professional sport franchises have widely and enthusiastically embraced the concept, including the:
Not only can WBV help reduce the time a workout takes it also aids in faster muscle growth, better flexibility, better blood circulation, reduction of sore muscles, improved balance, even help heal athletic related injuries. The Soloflex WBV gives you less time working out, better results, it’s easy to use , and safe: what more could you want?
Price has, until now, been the most difficult thing about a WBV Platform. They have only been available to professional athletes, government industries, and celebrities like Madonna and George Clooney because they cost so much to purchase. Commercial units can run as high as $12,000! The average person can’t afford that.
We proudly offer the Soloflex WBV Platform at an affordable price so this very important conditioning can be available to all. The Soloflex WBV Platform is only $445. Yes, Soloflex had done it again. We have brought home weight lifting and resistance training to homes for over 30 years with the best built, safest home equipment on the market. With over one million Classic Soloflex machines, one hundred thousand Rockits, and two hundred-and-fifty thousand Adjustable Hand Weight Systems sold to date, Soloflex has given people the best opportunities for strength training on their terms and time. Now with the WBV you can continue with your Soloflex routine or any other routine you may have in a lot less time with better results that only WBV can offer.
When you begin using WBV you will find the vibration levels that best suit your needs. The range of vibration should run between 25hz – 60 hz(www.gymequipmentssports.blogspot.com/) for optimum results. The Soloflex WBV comes with an adjustable rheostat so you can find your perfect level. Over time you may up the hertz or always remain comfortable with the level you are at.
The Soloflex WBV Platform is built to last. Made of 3″ steel tubing legs, thick urethane molded foam pad over 15 ply wood that can hold up to 1200lbs, the highest quality motor and rheostat; just like the Classic Soloflex, you’ll be using your WBV for years to come!
The size of the platform is another reason to look at Soloflex. The platform is 41″ long, 10″ wide, 5″ high, and weighs 31lbs. This is much larger than most other vibration units on the market, which allows you to perform a wide range of exercises including Pilates, Yoga, general stretching.
A weight resistance routine, as mentioned earlier, is the most important addition to your strength training. Soloflex sells the very best Adjustable Hand Weights on the market to aid in your goals. They have a very comfortable soft rubber hand grip with rubber plating on the weights themselves to help with safety and sound as well as overall visual quality.
Soloflex is also the only company to offer the vibration motor separately so it can be attached to almost any surface you choose. If you already own equipment and want to increase gains and benefits from that equipment that is not a problem. The WBV attachment motor can be attached to workout benches, chairs, any workout equipment. Soloflex sell the motor to many existing Soloflex product owners. The Classic Soloflex, The Rockit, and the Soloflex workout bench are all perfect candidates for a WBV attachment motor.
Any of the Soloflex products available can be purchased www.soloflex.com or call 1-800-547-8802. Also, please check out our new blog at http://soloflex.com.
Listed below are just a few links and testimonials for you to read from our blog…..
Video: Dr. Oz http://soloflex.com/archives/muscles-burn-50-times-more-calories-than-fat/
January 29th, 2009
I am very much pleased with the results after using your WBV platform. One word to sum it up? Improvement. Yes the difference between how I used to feel and how I feel right now, I own a Concept 2 Model D Rowing machine (which sometimes used as a “men’s valet”) your WBV platform and dumb bells. Your price is excellent, quality so far is great. My rating as of today has to be EXCELLENT. Thank you! You got it right with this product.
February 5th 2009
I purchased this machine and the results are amazing. I recommended it to a friend, a judge, and the results were the same. Thank you for being a customer friendly business and making your product not only remarkable but affordable. God bless you and your families.
Body by Soloflex Workout Fitness Junkies
Thirty years! That’s how long Soloflex has been making beautiful bodies. We have been hearing testimonials and receiving photos of Soloflex users for almost as long.
“I will be turning 50 in February (2009), and I’m still using the same Soloflex that I bought in 1981, when I was 22. I’ve updated the weight straps and added the butterfly and leg extension over the years, but the machine itself is still the same and it’s still going strong. One of the best products I’ve ever owned. Soloflex No. 21133″
— Kean on January 27th, 2009
In the beginning we wanted to bring the “gym” to everyone, for a price and size that fit in the corner of your home with quality unsurpassed. With the original Soloflex, we did just that, and continue to do so today.
Since Soloflex first began making fitness equipment thirty years ago, we have added a number of products to compliment and inspire your workouts. The Rockit, The Swimmer, Adjustable Hand Weights, and now the Whole Body Vibration Platform (WBV). All of these products were created with the same goal as the original Soloflex – get healthy, stay healthy.
All of our products build muscle, increase serotonin, relieve stress, and will help you leave a healthier life. The Soloflex WBV is also offering these opportunities to people who are recovering from injuries, suffer from physical limitations, and obesity. WBV stimulates the body’s stretch reflex and causes muscle contractions, forcing them to work even if you can not. The WBV works to enhance the workouts that you already have in place. This way, even the most physically fit can see the results of vibration training, and in just 1/3 of the time spent doing traditional weight training and stretching.
We here at Soloflex want to continue to hear from you and share your experiences with others. We can all inspire and help each other through conversation. Discuss workouts routines, motivations, experiences, or any thing you want to talk about. Everyone needs a little help now and then and together we can do just that. Do you have weight lifting questions, want to know some of the dos and don’ts in working out, Soloflex equipment questions, or wonder how to get to the next level of fitness? So many questions let’s get them out there. Send photos, drawings, what ever you want to share about yourself or Soloflex products and their effects on your life. Let’s Talk!
Any of the Soloflex products available for sale can be purchased at www.soloflex.com. You can speak to a trained sales representative by calling 1-800-547-8802, or contact us via email. If you would like more information about WBV, please visit The Soloflex website.
A couple of very important dates were not mentioned in Part I of the Soloflex history. Let’s begin there.
The Super Bowl ads began running in 1985 and were run again in 1987 and 1995. These were the most expensive forms of advertising for any business and absolutely the most expensive advertising Soloflex had ever done. These ads on the Super Bowls were huge for Soloflex. Just like any company would dream of, these launched the Soloflex world into more homes than any other type of advertising could do. One of the ads was just mentioned in US Today’s “Sexy” Super Bowl ads. These were fantastic ads. Soloflex has been a leader in putting sexy in advertising and that is one aspect about the company that will never change. Soloflex took the body beautiful exposed out of the motorcycle world and put it in over 10 million house holds.
By late 1991 Soloflex was running two shifts just to keep up with the demand. Their advertising agency, 53rd Street Advertising, was putting out some of the most popular ads of the day. Sexy, Sexy, Sexy. These ads were in major magazines, television and newspapers. By the end of the 90′s television was soon to end however. Ad costs along with DVR and TIVO just made the television ads not a good investment any longer.
Two buildings were added in the late 80′s and early 90′s. Production demanded it. A total of 125,000 square feet was now available for ordering, making and shipping all Soloflex products.
A peak of 400 employees were running Soloflex by the mid early to mid 90′s. Selling the number one home weight lifting equipment took a lot of people.
Soloflex introduced the Rockit in 1993. This lower body exercise machine has been Soloflex’s 2nd best seller. It is the perfect equipment for legs. All of the strain put on the back when doing lower body exercises is eliminated. Over half a million have been sold to date.
The rubber coated hand weights plates were introduced in 1995. These are very special and unique in that they have a rubber coating around the iron plate to help with the clanking of noisy plates as well as adding some protection if dropped on a foot. Their sales have been climbing ever since.
The Armchair Quarterback was introduced in 1985 but I forgot to mention that in Part I. Sorry. The Armchair was made famous by Gold Medalist, Mitch Gaylord. It was a full body exercise machine. The use of your own body weight was how this machine worked. That is very hard for the average person. The Armchair Quarterback is no longer in production for that very reason. A very well made machine just too hard for all of us.
In 1994 Soloflex was forced to into battle with NordicTrack. A lawsuit was filed. NordicTrack was in violation of copy right infringement and trademark. This was settled between the two companies and an undisclosed amount was paid to Soloflex by NordicTrack. Both companies said the settlement was fair.
In 1999 a second lawsuit was filed against Direct Food, Inc. or Nautilus, Inc. This is the company that manufactures Bowflex and Nautilus Fitness equipment. The suit was also won by Soloflex. The same reason for the lawsuit, copyright and trademark infringement. Nautilus tried to copy the Soloflex way too closely. When you make the best home weight lifting equipment you are bound to be copied. Others want to be like you, the best.
Soloflex is still a family owned business. Marilyn and Jerry Wilson are still involved in the company along with their daughter Connie.
P.S. The picture at the top of the story will is from a book Mr. Wilson wrote. It covers Soloflex from day one to now.
“Your metabolism is your body’s fat-burning engine”.
What does it mean? Well, it is pretty simple.
Your body depends upon you metabolism to supply it with energy. This energy is produced when fat, protein, and sugar are burned in your body’s cells. Of the energy produced by your metabolism, about half is used in general body maintenance, and in allowing you to complete physical activities. The rest is released from your body as body heat. Excess calories are stored as fat. That’s your metabolism. It’s an engine, which burns food (fat, sugar, and protein) as fuel.
Everyone has a metabolic rate–a rate at which his or her body burns fat.
How to Determine Your Metabolic Rate
To figure out how fast your fat-burning engine is burning calories, do this simple test (although a doctor, or sports specialist could do a more accurate accounting or your “basal metabolic rate”).
Multiply your weight by 11 t arrive at the minimum number of calories you need daily to maintain your body (with no activity). Now, multiply your metabolic rate number by your activity level rate (To determine your activity level , you need to do a little math. If you are getting little or no exercise, use 0.30 to 0.50 as your activity level multiplier. If you are “slightly” active, multiply by 0.55 to 0.65. If you get a “moderate” amount of exercise, multiply by 0.65 to 1.0. So, if you are a 175lb man wh0 exercises moderately three days a week, you would multiply 175 by 11 to reach the number 1,925. That would be the number of calories you body would need as a minimum before any activity is figured in. Then you would multiply by 0.70 to arrive at 1,348 (your additional caloric needs). By adding these two totals together you would get a rough idea of the number of calories you need to take in daily: approximately 3,273.
To a certain extent, metabolic rate can be hereditary. If one or more of your parents tend to be “heavy” there is an increased chance (though it is not a certainty) that you will have your work cut out for you in staying slim.
Your metabolic rate is not necessarily fixed.
For instance, over fat people who go on starvation diets end up worsening their metabolism problems. In a crash diet situation the body, believing there is a crisis, begins to hoard fat. Just like a squirrel storing up nuts for the winter. This famine response slows down the metabolism/engine and makes it harder to lose body fat.
Over eating is an even more certain way of gaining unwanted body fat. That’s because calories that are not used as fuel are stored. So for every 3,500 calories you consume over what your body can use a pound of fat is gained. All you have to do to gain two pounds a month is eat about 300 more calories a day than you burn off. That is about a piece of pie.
However, lest you throw your hands up in despair, stoking your metabolism to burn more fat is easier than you think. To burn more fat 24 hours a day you need to increase the size of your fat-burning engine. The best way to do that is to get exercise that increases your muscle mass. How you ask. Weightlifting!!!! You can put on pounds of muscle which will in turn burn hundreds of extra calories a day.
Weightlifting can also help stop the so-called “natural” slowing of the metabolism that starts to affect most people in their 20s and 30s. That slow down occurs because people who are inactive begin losing muscle at the rate of half a pound a year. The less muscle you have the slower the burn rate of your fat burning engine.
Again, to fire up your calorie burning metabolism, at what ever age, you need to get regular exercise that includes resistance training (weightlifting).
US Today has posted some of the “SEXY” ads from past Super Bowls and Soloflex is right there. Check out these fun films here.
How Do I Build Muscle?
To Build Muscle: More Weight, Less Reps. Do 8-12 reps per set and do 3 sets….work to failure in the last set. Working to failure is very important. The muscles need to break down to be able to rebuild stronger and larger. Complete failure is when you can not move that last rep at all. You give it your all and you are just too fatigued.
To Tone Muscle: Less Weight, More Reps. 15-20 reps per set and do 3 to 4 sets. Do not worry about the failure, but you should feel like you have really worked the muscle and have really gotten a good strong workout.
To Cut: Train the Muscles to Become Longer/Leaner, Once Size Has Been Reached. Do high reps at lower weight. Perform a Tone Program. Eat a low fat diet. This is very important.
How To Work The Inner Leg and Outer Leg: On any exercise point the toes in to work the Outer Leg and point the toes out to work the Inner Leg.
How Do I Best Target The Lower Abdominal Muscles: The exercises that best target the lower abdominal muscles are…the Body Curl, the Bent Knee Raise, the Leg Bend and the Incline Sit-Up. The more the incline on the bench the lower you will target.
What Is The Proper Order Of Muscle Workout: Always work the larger muscle group before a smaller one. Example – Work the entire back (lats) before doing a bicep curl. Otherwise, the muscle will already be somewhat fatigued and will not perform to its fullest capacity. Working the larger muscle groups is best also if you are very limited in your time to workout. These are the most important to start with. If you do have the time it is important to add the smaller muscle groups. You do not want to forget them.
Should I workout Everyday: Rotate muscle groups. Work lower body one day and upper body the next day. Do not work the same muscle group two days in row. The muscles will not have time to rebuild and gain strength. This rule does not include the abdominal muscles. You can perform one long set everyday if you would like to.
Hope this helps. Keep asking the questions and we will try to answer them.